Product Manager · Amsterdam, NL

Damla Kavak

E-Commerce · Shopify Plus · AI-Assisted Development

Product Manager with 8+ years in e-commerce, including 5+ years in product roles at an Amsterdam-based fashion accessories brand. I own the roadmap for an international Shopify Plus storefront, make decisions based on customer research and data, and build and ship features myself with Claude Code and Cursor.

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Purmerend, Netherlands Shopify Plus expert English · Turkish
Portrait of Damla Kavak
✓5 roles · 4 countries8+ years in e-commerce
8+years in e-commerce
5+years in product roles
11storefront domains, 7+ currencies and 5 languages
80%of feature requests shipped in days, not weeks
Product ownership & approach

I start with the customer, then make sure it ships.

Beyond managing a backlog, I make sure every change is based on evidence and actually goes live.

Outcome-driven roadmap

Own the product vision, roadmap and backlog, and prioritize by customer insight, data and business impact, not just shipped features.

Evidence-based decisions

Use GA4 funnel data, Hotjar and Clarity sessions and customer research to find friction across checkout and product pages.

Hypothesis-driven iteration

Turn insights into clear hypotheses, ship the change, then follow up in GA4 and Clarity to decide the next step.

Aligned delivery

Lead sprint planning, refinement and retros, and keep design, marketing and external development partners on one clear roadmap.

Builder PM · AI-assisted development

Shopify features, designed and shipped by the PM.

At Rosefield I design and ship storefront features myself with Claude Code and Cursor. Ideas move from concept to live feature in days, so the team learns faster from real customers.

  • ✓Checkout app that validates house numbers as the address is entered
  • ✓80% of feature requests turned around in days, not weeks
  • ✓AI in daily work for research, analysis & documentation
Experience · 2016 to today

From the commercial side of e-commerce to owning the product.

Pick a skill to see where I've used it.

Filter
CurrentAmsterdam

Rosefield Watches B.V.

Product Manager

↑ Product Specialist at Rosefield from Jul 2021

  • Own the product vision, roadmap and backlog for an international Shopify Plus storefront running across 11 domains, 7+ currencies and 5 languages.
  • Drive conversion rate optimization through funnel analyses and Hotjar and Clarity session reviews, turning friction points across checkout and product pages into prioritized roadmap items.
  • Independently design and ship Shopify storefront features with Claude Code and Cursor, cutting turnaround time on 80% of feature requests from weeks to days.
  • Own the full customer journey on the website, from discovery to purchase and post-purchase, writing requirements, user stories and acceptance criteria.
  • Work closely with design, marketing and external development partners, and plan and lead the Agile ceremonies.
Fashion accessoriesAmsterdam

Rosefield Watches B.V.

Product Specialist

  • Supported the full product lifecycle from idea to launch, owning feature specs and release notes for cross-functional teams.
  • Led website product ownership within a Product Information Management (PIM) project, centralizing product data across the catalog.
  • Researched and proposed UX and usability improvements, working with design to deliver high quality creative assets.
BeautyDubai, UAE

Webhouse

Category Executive

  • Owned sales, margin and commercial performance, including conversion rate and AOV, for the Beauty category.
  • Planned and ran weekly, monthly and quarterly trade and marketing plans, including onsite merchandising and promotions.
MarketplaceIstanbul

Hepsiburada

Category Executive

↑ Started as Operation Specialist, Mar to Dec 2017

  • Managed purchasing, sales and margin targets for Small Domestic Appliances and Personal Care, including budget and KPI tracking.
  • Contributed to a dropshipment supply chain project, from requirements gathering to UAT and post-launch improvements.
  • As Operation Specialist, managed pricing, demand planning and product categorization across appliances and consumer electronics, and led a review analysis project on drivers of consumer behavior.
AutomotiveAveiro, Portugal

Caetano Baviera BMW SA

Sales & Marketing Intern

  • Contributed to marketing strategy development using the 4P framework within a multinational team.
Toolkit

Everything it takes to run a storefront, from insight to launch.

Product management

Roadmap & backlogProduct visionUser storiesAcceptance criteria

Discovery

Customer researchContinuous discoveryCustomer journey mappingHypotheses

Analytics & CRO

GA4HotjarMicrosoft ClarityFunnel analysisCRO

Commerce platform

Shopify PlusCheckoutShopify appsMulti-market setupPIM

AI in product work

Claude CodeCursorAI-assisted developmentAI for research & analysis

Delivery

Agile / ScrumJiraAsanaConfluenceUAT

Design & collaboration

FigmaMiroStakeholder managementAgency partners

Marketing & content

Product launchesLanding pagesSEO & hreflangKlaviyo flows

Commercial

Category managementOnsite merchandisingPricingKPI tracking
Education & languages

An engineer's mindset, international from the start.

2011 to 2016

BSc Industrial Engineering

Sabancı University, Istanbul

2015

Erasmus Programme

Autonomous University of Barcelona, Barcelona

Languages

Turkish & English

Turkish (native), English (fluent)

Let's talk product.

Open to conversations about Product Manager roles in e-commerce. The fastest way to reach me is email or LinkedIn.

Emaildamlakavak@hotmail.com
ResumeDamla_Kavak_CV.pdf
LinkedInlinkedin.com/in/damla-kavak